From an email just sent to Fortune Magazine Customer Service:
Hey Fortune Customer Service - ever since I downloaded the iPad app you've bombarded me with these crap emails that my subscription is ending. It is false, misleading and surprisingly unprofessional considering you are a business publication. Instead of trying to scare into prematurely subscribing why don't you remind me nicely at the appropriate time. Until then, please go away.
Why would Fortune resort to such unprofessional tactics?
The email itself is addressed to "J". Nice personal touch.
There is no indication of when my subscription actually ends. I think it's April??
These emails have been coming for four or five months now!
This is a nice way to mess with a brand. The writers and editors and lots of others are probably merrily working away at building a good product. And the distribution guys are working hard to piss customers like me off. Nice.