Over the past few years I've been interested and involved in learning what I can and staying current on blogging and other web technologies. They're fun.
I've had a purpose in mind too. I know they're good for business and I know they're the future of business. So I want to keep up.
Unfortunately, there's something new to try all the time..and not always time to try what's new. My 'portfolio' of projects is getting large - a website, several blogs, this blog, facebook, youtube, flickr, linkedin, naymz, twitter and probably a couple I can't remember.
It hasn't been in vane. Being present on the web drives business and experimenting has proved it. Now, I've had substantial, key opportunities come as a direct result of being found on the web. It's not just that googling myself feels good!
My website in particular does well (despite the fact it probably gets the least attention).
This blog has been frustrating. It operates purely by the rules of Google. If I kept at it every day, kept adding content, linked to others, left comments, etc it might do better. But I don't. And traffic is marginal for how much I care.
Occasionally, specific content drives big increases in traffic. At Xmas, the speech I posted for CEO's scrambling to get ready for their holiday parties was a huge hit. Who knew!!!
That's Google.
So now, when I have specific content appropriate for this business oriented blog I'll post it. If it's good content, Google will still find it.
But my interests go way beyond that and for the next while I'm going to play around with other fun stuff - like Twitter (I DID NOT get Twitter at first, now I see it's got way more connecting power than I ever expected), and another piece of blogging, social tracking software called tumblr.
Who knows, what's next? New technology isn't about to stop. I doubt it will get any less fascinating.
By Jim Crocker, past CEO and now Chair of Boardroom Metrics. Jim works with private and not-for-profit clients on corporate strategy and governance. His partner Karen McElroy leads an international business writing team that helps clients write and win RFP's.
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1 comment:
I'm just happy to follow behind you a pick up all the cool technology you introduce me to.
I've added your blog to my reader. Now I won't be out of touch anymore.
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