Cancer and diseases like it will never be cured if we keep mindlessly donating to the middle-men we trust to fund research. This week's news that the Canadian Cancer Society spends a measly proportion of their dollars on research shouldn't be a surprise. Fund raising - not curing cancer is their business. And they do a great job.
We need to wake up. Start saying no when someone asks for our dollars. Start demanding accountability and results. It's the responsible thing to do.
With holding dollars will drive results. More dollars won't. Let's smarten up.
By Jim Crocker, past CEO and now Chair of Boardroom Metrics. Jim works with private and not-for-profit clients on corporate strategy and governance. His partner Karen McElroy leads an international business writing team that helps clients write and win RFP's.
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