Surprise. I got some basic #'s wrong in yesterday's video post on cancer funding. It's important to get them right because the right numbers don't change the point at all - they just reinforce it. The correct number are this: the Canadian Cancer Society spent $48 million on research - out of a total budget of $223 million - that's 22%. Some would argue that's surprising - and too little.
Also a challenge - what ways are you finding to cut out the middle men and donate directly - and efficiently to important causes? See the follow-up video here.
By Jim Crocker, past CEO and now Chair of Boardroom Metrics. Jim works with private and not-for-profit clients on corporate strategy and governance. His partner Karen McElroy leads an international business writing team that helps clients write and win RFP's.
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