They're captured in this Skype interview with Andrew Ambrose of Paragon learning.
Big thoughts for CEO's and social media:
- Social media is a tool.
- Don't jump on the bandwagon unless you know why.
- And measure the tactical stuff first. ROI will come.
- good social media starts with your website.
- Then YouTube (there's a good chance your company is already there),
- then blogging (painful but worth it),
- then Twitter (better than you can imagine).