Then what about starting an airline?
Here's a great post by Randy Tinseth, VP of Marketing for Boeing Commercial Aircraft.
It takes you to a site called Start-up Boeing! There's everything there for the next wannabe airline maven.
Starting an airline never crossed my mind either. But clearly more than a few people over the years think of it. And as Randy says, "downturns create opportunities".
My interest in this blog goes beyond my interest in aircraft. There are likely millions of airplane blogs (in fact, I think I have one!), but this is the only one I follow regularly. Why? Because it does a great job of making you feel like you're getting real insight on the industry, the company and the people. It exposes you to other areas of the Company and creates an image of Boeing that certainly turned my head around.
So, not interested in starting an airline or even in airplanes? I get it.
But still wondering how companies use 'social media' (I can't tell you how much I hate that term) to promote what they do? Then following this blog is a great example how to do it.