Treading Lightly

Yesterday I got a thank you card in the mail from an employee at one my clients. It was very thoughtful. Being appreciated is always a good feeling.

The card itself is kind of unique.



Here's some insight on the founder of Borealis.

Mark Baldwin, who started The Borealis Press, had a fair amount of experience in journalism, design, building houses, and operating a saw mill. One of his wooden bathtubs is owned by the Smithsonian Institution. He designed a "honeylog" that was credited with keeping captive bears from going crazy. But he knew nothing, zero, about greeting cards. Mark originated the photograph-and-quote card design, and runs the company, with a whole lot of help.

....journalism, design, building houses and operating a sawmill. That's my kind of resume.