Summary of the key do's and don't from the post:
Do figure out what makes you unique. Don't be a generalist!
Do move steadily. Don't panic!
Do learn modern marketing techniques. Don't ignore the traditional ones!
Thanks Daniel.
By Jim Crocker, past CEO and now Chair of Boardroom Metrics. Jim works with private and not-for-profit clients on corporate strategy and governance. His partner Karen McElroy leads an international business writing team that helps clients write and win RFP's.
Okay. I know it’s a settings thing. Sometime, a long, long time ago – probably when leadership was being invented – I must have indicat...
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