RIM Boy Goes Public

In an interview published in Saturday's Globe and Mail, RIM's high profile Director Roger Martin took on setting corporate governance back a thousand years and clarifying for the world why RIM is in trouble.  As one commenter posted:

his point of view is no different or any more informed than the yeehaw one finds chewing the cardboard cup at a tim's. if this is a director no wonder the company has been in decline.

With apologies to yeehaw's everywhere.

Martin does make some seemingly shallow comments for someone who is a) dean of a business school b) a recognized governance thought-leader and c) a New England Patriots fan. A couple of examples:

“So we’re supposed to hand it over to children, or morons from the outside who will destroy the company?"

“If we were to say to Jim and Mike, ‘Well, we’re the board and you should go away now,’ they would have laughed at us.” 

People were saying we can’t make powerful phones like Apple. Yes, we can, but we couldn’t believe consumers would put up with that kind of battery inefficiency and that kind of network inefficiency.

The tricky aspect, he says, was the former bosses deciding what they wanted to do. They decided to stay on as directors

Mr. Lazaridis, he says, “is a genius – so having him off the board would be a good idea?” 

The two former CEOs are about more than RIM. Mr. Balsillie founded a global policy institute and pursued hockey teams; Mr. Lazaridis built a physics research hothouse. Had they become distracted when the company needed their full attention?

“I just don’t buy that,” says Mr. Martin, arguing that the outside interests energized the two. “We’re all human beings – they’re not automatons.”

The majority of commenters - surprisingly, even I couldn't resist - weren't impressed.

Sad reflection of the future of Canadian business if this hand puppet actually reflects the quality of business education at UofT.

 This guy sounds like he is just part of RIM's critical mass of arrogance which got them in this mess in the first place.

Martin is in cloud cookoo land if he thinks two CEOs who are busy doing Perimeter Institute, hockey teams, global affairs and other things can succeed.

What doesnt quite ring true here. A touted Harvard business major, keen on sports as a model of business situations; associated for many years with the principals of RIM, doesnt carry the clout to have the captains alter course when he signals iceberg ahead

This guy is quite a load.

One gets the sense from this article that Martin is feeling the heat. He should be. RIM comes off as a high profile screw up and he and his fellow governors come off as sight-seers on the Costa-Concordia (take that Titanic!).

One wonders what fellow Board members, employers and other clients think, if anything - but one poster did go so far yesterday as saying

I will be getting an MBA and I can now safely say that UofT will not even be on my long list. Too much hubris from the dean.

Governance: Fixing the Game

Roger Martin, famous RIM independent Director and Dean of the Rotman Business School at U of T  has written a respected book on corporate governance. It's called 'Fixing the Game'.

I haven't read it (I plan to) but recently, Forbes contributor Steve Denning ran this interesting article about Martin's book titled: The Dumbest Idea in the World: Maximizing Shareholder Value (from a quote attributed to Jack Welch).

Here's how it starts:

“Imagine an NFL coach,” writes Roger Martin, Dean of the Rotman School of Management at the University of Toronto, in his important new book, 'Fixing the Game', “holding a press conference on Wednesday to announce that he predicts a win by 9 points on Sunday, and that bettors should recognize that the current spread of 6 points is too low. Or picture the team’s quarterback standing up in the postgame press conference and apologizing for having only won by 3 points when the final betting spread was 9 points in his team’s favor. While it’s laughable to imagine coaches or quarterbacks doing so, CEOs are expected to do both of these things.”

According to the article, Martin argues that there are two markets - the 'real market' where real dollars show up on the bottom line - and the 'expectations market' ie, the stock market where dollars are traded and made based on how near or far a company is to meeting it's investor expectations.

Martin's point is that there is far more incentive for CEO's to manage the expectations market than there is for them to succeed in the real market. So managing companies becomes all about managing expectations, not about building businesses.

I agree.

Even in my modest tenure of running a too-small public company for five years, I quickly came to understand that running a business well - and running a public business well - were two completely different beasts. I frequently said to people around me that we made decisions running a public company that we would NEVER have made if it were private.

Martin goes on. He argues, according to Forbes, that "we must shift the focus of companies back to the customer and away from shareholder value”. "If you take care of customers, shareholders will be drawn along for a very nice ride.", quotes Forbes.

I don't disagree with Martin - how can you?

It seems to me (here it comes) that there might be no greater evidence that his argument is correct than the value that RIM created up to mid-2008 when customers embraced their smartphone/mobile e-mail invention and subsequently destroyed by ignoring customers evolving expectations thanks to the launch of the iPhone.

Research In Motion Market Cap Chart by YCharts

Research In Motion Market Cap Chart by YCharts

Given Martin's point of view, one has to assume that he is working feverishly in the background at RIM - clearly not to manage expectations, but to ensure that management truly understands what customers want - and is skillfully building an operating system and new hardware to capitalize on it.

I keep thinking that Martin (and others associated with RIM) need(s) to be careful.

His book may be great, but if RIM doesn't turn around it will forever be the asterisk on his reputation*.

*had great ideas, even wrote a good book - but failed to execute