Pitty the poor Boeing people. The 787 was supposed to be a game changer - from design, through construction through performance. And it may still be. Just not anywhere close to when it was promised or for the dollars that were projected. Airlines are having a tough time staying committed to it (although generally they are) and delays are opening up nice opportunities for Airbus (who went through their own hell launching the A380). Getting a new aircraft out is clearly a little more complex than creating a box of cookies. And I'm no expert on projects of this scale. It would be interesting to know what the key learning is on simple things - like projecting timelines, identifying and accounting for risk, managing the corporate politics, keeping key customers happy, etc. You get a sense there will definitely be a big sigh of relief when (and if) this puppy (alright, bird) actually takes to the air.
By Jim Crocker, past CEO and now Chair of Boardroom Metrics. Jim works with private and not-for-profit clients on corporate strategy and governance. His partner Karen McElroy leads an international business writing team that helps clients write and win RFP's.
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