tag:blogger.com,1999:blog-1400299302160360961.post3021835038217411941..comments2016-10-22T06:44:42.469-04:00Comments on Boardroom Metrics CEO Blog: Anti-branding: Why the Starbucks "15th Ave" Store Is Doomed to FailJim Crockerhttp://www.blogger.com/profile/13533771542301805288noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1400299302160360961.post-50094498794280596342009-07-29T09:03:54.522-04:002009-07-29T09:03:54.522-04:00I work with a century old American Brand that ever...I work with a century old American Brand that every consumer has in their home. They have spent untold billions on product lines, of the same basic product, with specific and highly advertised names. Study after study shows NO ONE, NO ONE readily knows the names of the product lines. They just know the name of the basic brand, and they only accept it because it is cheap and readily available. Being cheap, and readily available IS the brand, and the reason they have been in business for over a century. It's not fun, its not sexy, and it is not anything YOU can sell. But it is the only thing that works. Ask McDonalds. <br />As for Starbucks, they are in deep doo doo thanks to branding. They know the definition of insanity and they are doing what they can do. Is it dishonest? No. It just blows up your business model.addhttps://www.blogger.com/profile/01581471930245803661noreply@blogger.com